Malvertising Defense Simulation Malvertising

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Malvertising Defense Simulation

Malvertising attacks can wreak havoc on publisher and platform revenue, ruin brand reputations, and harm visitors to publisher sites. As the programmatic digital advertising marketplace continues to grow and evolve, so too will the threat of malvertising. Modern defense strategies and preventative solutions are needed to protect the ecosystem from this threat.

Malvertising Defense

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Malvertising Defense

Safeguard Against Malicious Ad Behavior

Creating safe and relevant experiences for consumers is the key to successful advertising campaigns. For publishers and platforms, this means ensuring that the digital ads they provide are free from malicious behavior.

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Malvertising Defense

Blocklist Solutions Fall Short

Traditional malvertising solutions typically rely on pre-scanning ads in a sandbox environment or checking against blocklisted URLs. These reactive tools try to catch bad actors before allowing code to run in a real environment, but they can be easy to evade because they are only as good as the entries within the lists. The result is high false negatives or positives, as well as added latency due to list loading.

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Malvertisers can use malicious code to hijack ads with auto redirects or cloak ads to direct users to fake or malicious landing pages.

HUMAN Malvertising Defense uses behavioral analysis — not static blocklists — to safeguard publishers, platforms, audiences, and advertisers from attacks executed through the digital advertising ecosystem. HUMAN detects malicious behavior in creatives with lower false positive rates and less added latency than traditional blocklist techniques.

Malvertising Defense Keeps Ads Honest

Malvertising Defense

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Malvertising Defense

Configuring Malvertising Defense

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Once loaded, the sensor will begin to send data about your site impressions back to HUMAN, and you will be able to see insights in your dashboard.

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The first step is to insert the JavaScript snippet into your site template. The snippet is lightweight, loads asynchronously, and does not block any part of your application from running.

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HUMAN uses a JavaScript sensor to interrogate each site impression. Invalid activity, such as bots, automation, click farms, and crawlers are identified, labeled, and blocked.

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Insert JS Snippet on Template for all relevant pages

Once loaded, the sensor will begin to send data about your site impressions back to HUMAN, and you will be able to see insights in your dashboard.

The first step is to insert the JavaScript snippet into your site template. The snippet is lightweight, loads asynchronously, and does not block any part of your application from running.

HUMAN uses a page-level JavaScript sensor for publishers and simple tag with real-time updating Threat API for platforms to evaluate and identify malicious behavior in all creatives and landing pages.

Malvertising Dashboard

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Dashboard provides snapshot of malvertising incidents with ability to drill down to investigate.

Malvertising Defense

As soon as you install the JavaScript code on your website or platform, HUMAN begins collecting data on malvertising activity. The Malvertising Defense dashboard puts this information at your fingertips, so you can take action.

Malvertising Dashboard

Malvertising Defense

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Track number of attacks blocked over time.

Identify the percentage of threats against total page views.

Clients can dig through the details of all activity to gain a deeper picture of their malvertising activity.

Threat Analytics dashboard provides additional insights, which further breakdown the activity tracked by the Malvertising Defense sensor. These insights empower HUMAN customers to more clearly judge and control their malvertising protection.

Malvertising Dashboard

Malvertising Defense

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See time trends details for multiple variable categories.

View details for each threat category, including sources.

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Malvertising Defense

Malvertising Defense gives clients the ability to - Safeguard Digital Ad Inventory - Protect Brand Reputation and Revenue - Optimize Performance and Maintenance Request a full demo today.

Malvertising Defense

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